HenriK Ekelund, CEO and Founder BTS provides brands with the skills, tools, and know-how to take the right measures at the right time. It provides a range of services for transformation projects, capability development, leadership development, and sales and marketing. Along with these services, it offers assessment for talent selection, business acumen, and innovation building. It has always focused on the people side of any strategy, working with leaders and helping them make better decisions.
BTS has partnered with more than 1200 organizations across several industries and has a distinguished clientele that includes Microsoft, SAP, Chevron, Coca-Cola, and many such brands. Its solutions have enabled these brands to remain at the forefront of the latest trends and influence consumer behavior in their favor. The solutions are widely customized according to the unique position of the customer in the market that allows greater efficiency and accuracy.
The solutions offered by BTS include Great Profiles and Playbooks which define the skill and behavioral requirements of specific roles and identify how those skills will influence the strategies of the company. BTS does Moments-based Assessments to systematically assess the key abilities of leaders, employees, and applicants cost-effectively and identify potential for promotions and developments. Leader Labs run simulations to observe business decision-making processes and detect discrepancies.
Poor strategies seldom yield results, and even better strategies can fail if the implementation is poor. BTS enables its clients to have a superior strategic implementation that yields great results. It does so by improving the mindset of the workforce and capabilities and aligning them with the strategy. It helps its clients engage people deeply in the strategies which accelerate the implementation. Its proposals also enable skill developments and behavioral improvements for strategy executions.
BTS believes that proper implementation of strategies is not enough; one needs to develop Business Acumen to guarantee great results. BTS enables its customers to develop essential business skills to stay competitive in the current environment. In this way, BTS successfully produces leaders that are more adaptive, more associated, and better understand the changes in the market and society, and take decisions accordingly.
BTS has developed its Standard Learning Programs for enabling the executives to implement the strategies successfully. This platform includes classroom, virtual experience, and discussions. BTS, taking into account its years of experience, knows what context matters and what is relevant. With its Digital Services, BTS creates an interactive, innovative and insightful experience that enables the participants to learn new skills and apply them in their everyday operations.
BTS has an unmatchable dedication towards its clients and its assessments, strategies, and solutions guarantee great returns. Its team consists of experts of behavioral science and psychology with decades of practical experience. BTS puts all this expertise and fabricates solutions into practice with high efficiency. In addition to focusing on technological implementations, it also focuses on a company's holistic transformation.
We are deeply committed to being responsible citizens. It guides what we do as a firm, but we do it because it’s who we are. BTS employees are eager to make a difference and prepared to take the lead
Coca-Cola, a client of BTS, transformed its management model with the help of BTS’s expertise. After holding more than 60 sessions, BTS helps Coca-Cola develop a Revenue Growth Management (RGM) system that focuses on long-term growth. BTS also strengthened its leadership and saved them millions of dollars in expenditure.
BTS, back in 2018, also launched ‘BTS Social Impact’ to meet their target of becoming Corporate-Socially Responsible. As CEO and Founder Henrik Ekelund says, “We are deeply committed to being responsible citizens. It guides what we do as a firm, but we do it because it’s who we are. BTS employees are eager to make a difference and prepared to take the lead.”
BTS’s philosophy revolves around empowering individuals to understand their day-to-day work and learn how it impacts their organisation. It is more than just a structural change; it is a behavioral change too. BTS alongside its clients during the whole process and delivers its services with the highest efficiency. With its recent acquisition of Bates Communications, BTS is going to upgrade its operations and strategies and several brands will be benefiting from this.

